Mahindra Thar Roxx : Mahindra’s Thar Roxx has stormed into the SUV market like a force of nature, blending rugged off-road dominance with surprising family-friendly comforts that make it a standout choice for adventure-loving households.
Launched amid huge buzz, this five-door beast takes the iconic Thar formula and stretches it into a practical daily driver without sacrificing its go-anywhere attitude.
Priced from around ₹12.25 lakh to ₹22 lakh, it’s drawing crowds who want premium features, powerful engines, and that unmistakable boxy swagger all rolled into one versatile package.
Bold Design Meets Everyday Practicality
The Thar Roxx hits the sweet spot between tough-guy aesthetics and real-world usability, starting with its elongated body that’s 4428mm long, 1870mm wide, and a commanding 1923mm tall, complete with a 2850mm wheelbase for stable highway runs.
Those signature square wheel arches, chunky cladding, and upright stance scream adventure, but the extra doors and bigger boot make it a genuine family hauler—think weekend getaways with kids’ gear loaded up effortlessly.
Up front, sleek LED headlights and C-shaped DRLs give it a modern edge, while 19-inch alloys wrapped in meaty tires promise grip on tarmac or trails alike.
Inside, the cabin feels upscale with dual-tone leatherette, a panoramic sunroof flooding the space with light, and ventilated seats that keep everyone cool during long drives.
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It’s the kind of SUV that turns heads at city malls yet thrives when you veer off the beaten path.
Engine Muscle for On-Road Thrills and Off-Road Conquests
Powering this premium family warrior are two robust engines: a 2.0-litre turbo-petrol churning out 150-174 bhp and 330 Nm, or the torquey 2.2-litre mHawk diesel delivering up to 172 bhp and a massive 370-380 Nm twist.
Both pair with six-speed manuals or automatics, and while rear-wheel drive handles urban duties, the diesel’s 4×4 system—with low-range transfer case, rear diff lock, and terrain modes—unlocks serious off-roading cred, crawling over rocks or splashing through streams like a pro.
Fuel efficiency hovers at 12.4-15.2 kmpl, respectable for such capability, and the 57-litre tank means fewer stops on those epic road trips.
Mahindra’s dialed in the ride with independent front suspension and a multi-link rear, soaking up bumps while keeping the handling sharp, proving this isn’t just a poser—it’s built to perform.
Tech-Loaded Cabin for Modern Families
Step inside, and the Thar Roxx surprises with a cockpit packed with premium touches that elevate it beyond typical off-roaders.
A 10.25-inch touchscreen anchors the dash, running AdrenoX Connect with wireless Android Auto and Apple CarPlay, while a matching digital driver’s display keeps vital info at a glance.
The 9-speaker Harman Kardon audio system thumps hard enough for karaoke on the trail, and Level-2 ADAS features like adaptive cruise, lane keep assist, and auto emergency braking add a safety net for family travels.

Ambient lighting, powered seats, 360-degree cameras, and even an air purifier make it feel luxurious, turning mundane commutes into something special.
Mahindra’s nailed the balance here—rugged enough for dust and dirt, refined enough for school runs.
Off-Roading System That Redefines Versatility
What truly sets the Thar Roxx apart is its off-roading DNA, refined for family use without compromise.
With 226mm ground clearance, 4×4 drivetrain, and water-wading depth up to 650mm, it tackles monsoons, hills, or deserts with ease, backed by crawl ratios and electronic aids that make tricky sections approachable even for novices.
Hill descent control and electronic stability keep things composed, while the premium AX7L top-end variant piles on luxuries like wireless charging and auto climate control.
For Indian families craving that thrill factor alongside space for five and a boot big enough for camping gear, this SUV delivers without forcing anyone to choose between comfort and conquest.
Why Mahindra Thar Roxx Rules the Premium SUV Segment
In a market flooded with bland crossovers, the Mahindra Thar Roxx stands tall as a premium family SUV that doesn’t ditch its off-road roots—it’s got the power, tech, and toughness to handle daily life and wild escapes alike.
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Rivals might offer flashier badges, but few match this combo of value, versatility, and visceral fun at these prices.
Deliveries are rolling out fast, and early owners are raving about its blend of street smarts and trail-blazing spirit, cementing Mahindra’s grip on India’s adventure SUV throne.