Mahindra Thar Roxx : Mahindra Thar Roxx redefines rugged luxury for adventure-loving families, packing premium features into a 5-door off-road beast that starts around Rs. 14 lakhs on-road.
Launched amid massive buzz, this body-on-frame SUV blends Thar’s iconic go-anywhere grit with high-end cabin comforts, making it a steal for middle-class thrill-seekers eyeing Fortuner vibes without the fat price tag.
Boxy Style with Modern Swagger
The Roxx stretches to 4,488mm long with a 2,850mm wheelbase, sporting squared-off wheel arches, bold C-pillar DRLs, and tri-LED headlights that scream attitude on city streets or mountain trails.
18-19-inch diamond-cut alloys wrapped in 255/60 rubber lift it 226mm off the ground, conquering 650mm water fords or 41.8° approach angles effortlessly.
Stealth Black or Everest White dual-tones hide dirt from muddy escapades, while flush handles and panoramic sunroof add that upscale sheen urban buyers demand.
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Powertrains Built for Every Terrain
A punchy 2.0L turbo-petrol mHawk (150bhp/330Nm) pairs with 6-speed MT/AT for zippy 0-100kmph in 10 seconds, while the 2.2L diesel (174bhp/380Nm) offers low-range 4×4 on top trims for rock-crawling glory.
RWD base keeps entry costs low, but 4WD diesel autos shine with terrain modes (Sand/Mud/Rock) and rear diff lock, sipping 12-15kmpl to stretch adventures far. Brake-by-wire and electric shift-on-fly make it nanny-smart without killing the fun.
Cabin Feels Like a Luxury Lounge
Slide into dual-tone leatherettes with white stitching, ventilated/power seats, and a 10.25-inch touchscreen running AdrenoX Connect for wireless CarPlay/Android Auto.
9-speaker Harman Kardon audio thumps bass on road trips, dual-zone AC chills rears, and a 10.25-inch digital cluster with HUD projects speeds glance-free.
360-camera with washer, gesture-sensing powered tailgate, and 60-litre frameless boot (expandable to 1,357L) handle family gear seamlessly—true 5-seater without compromises.
ADAS and Safety Locked Down
Level-2 autonomy packs adaptive cruise, auto lane keep, emergency braking, and blind-spot cams, backed by 6-7 airbags, ESP, and disc brakes all-round.
Transparent trail-turn view aids off-road navigation, TPMS with overload alert, and ISOFIX anchors protect kids on bumpy hauls.
Five-star Global NCAP rating seals it as family-tough, with remote SOS via app for peace of mind.
Ride Balances Bash and Bliss
Retuned independent front/rear suspension with FSD dampers plush over highways yet grips corners like glue, water-to-air intercooler keeping diesel cool under duress.
800mm wading depth and 800kg payload tow boats or campers, NVH hushed for podcasts at 120kmph—beats 3-door Thar’s vibes for daily duties.
Smart Pricing Hits the Sweet Spot
MX3 RWD diesel manual kicks off at Rs. 12.25 lakh ex-showroom (Rs. 14 lakh on-road Delhi), climbing to AX7L 4WD diesel AT at Rs. 22 lakh—festive deals shave Rs. 50k plus insurance perks.
EMI at Rs. 20k/month fits salaried budgets, 3-year warranty, and Rs. 4k services every 10k km crush ownership costs versus pricier Jimny. Resale holds 80% Year 1 thanks to Thar badge magic.
Variants Cater to All Wallets
MX1 base (Rs. 12.25L petrol) nails essentials with 6-airbags, LED lights; MX5 (Rs. 16L) adds sunroof, cruise.
AX5/7 trims (Rs. 18-20L) unlock ADAS, JBL; top AX7L 4WD (Rs. 22L) packs memory seats, air purifier—petrol for city zip, diesel 4×4 for trails.
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Rivals Left Eating Dust
Force Gurkha lags features; Maruti Jimny trails space/power; Thar Roxx owns 5-door luxury at half Fortuner price, outselling siblings 2:1 post-launch. Minor waitlists fade against value storm.
Mahindra Thar Roxx Why It’s Middle-Class Off-Road Gold
Thar Roxx isn’t toy—it’s practical luxury for weekend warriors juggling commutes and camps. Book now amid 50k orders; Mahindra’s nailed the family hauler with hardcore soul.